Inspiration & Concept
Medicine is, still, largely reactive — you visit the doctor when you get sick. But preventive medicine takes the opposite approach: prevent acute illness and ameliorate chronic disease by prescribing healthy practices to reduce the risk and incidence of our most consequential conditions.
To visually describe the complex interplay of these ideas, the tree of life — an ancient symbol of wisdom and immortality — is crafted from lines that recall branches of the human circulatory system. Wrapped in a circle (symbolizing the whole) and mirrored horizontally (referencing the sagittal plane) the branches in the logo assert the link between circulation and life itself.
Color & Context
Bright shades of green, blue and orange place preventive cardiology in the context of nature, avoiding the "heart = red" cliche. Wallpapers made from the logo are used alongside images of a well-known "tree of life," the Treaty Oak, a symbol of Austin and Central Texas.