Most entrepreneurs already have the skills they need to create a great offering. But when you decide to take what you know and turn it into a business, you must develop a whole new set of skills. These are not skills you can learn at school or on the job – they are skills of the mind. They are skills of perspective.
As an entrepreneur you will learn to see things in a new way. You'll begin looking at your customers and your employees and your vendors — at everyone that interacts with your business — as someone who has wants and needs that you may be able to meet. You'll focus on what you offer and learn how to adapt that offering to meet the needs of an individual, a specific audience and our shared community.
The most critical skills for "blank page" entrepreneurs are:
- Empathy: learning to see the world and your business through the eyes of your customers and finding the best ways to give them what they want and need.
- Tenacity: taking responsibility for the bad things that happen and finding ways to benefit from them.
- Prediction: looking with clear eyes at your place in the market and deciding how to meet and master the challenges that lie ahead.
- Honesty: finding the point of intersection between what you want to offer and what your customers want to receive.
- Execution: deciding what to do and then doing it — no hesitation, no excuses.
- Courage: planning for the pitfalls, feeling the fear and taking the leap into the unknown.