Goal
Implement the logo concept, incorporating images of existing clients to establish a visual connection between the company and the men it serves.
Solution
During conversations with the client we determined that, instead of cliché images of good looking, size 42 men posing in banal locations, we would take photos of real clients, celebrating their accomplishments and careers. These photographs establish moments: a first date, an award, a business opening, a wedding. They also describe the men themselves; their careers and relationships. These images place the company offering — customer menswear — into the context of authentic lives, and these men lend their identities to the brand. Their images and stories also tie into the advertising campaign, built from permutations of the company name.
Business papers incorporate the slogan, also an extension of the company name. As you "become established" in your career, your community, and your life, we'll help you look your best.